You’ve got a great business – you know your subject matter really well, and you’ve got customers that love you, because of that. Customers who keep on asking ‘Have you got a book? How can I buy more of your knowledge to help me?’ So, you’ve finally decided to write a book – wonderful! […]
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6 Ways to Use a BOOK to Boost Your Business
You know your business area really well. Your expertise is well respected, by your friends and your customers. For years, you’ve been getting into conversations about your area of expertise, both at work and in your personal time, to the point where, now, if someone new asks you a question about it, everyone around you says […]
How to Find Topics for Your Blog Posts
OK, they said, you need a blog, and you need to post things a lot – like more than once a week, if you can. So, that was all good for a few weeks, but now…. now you sit down to write, and stare at the blank space on the screen and have no ideas […]
What You Write on Your Website and Brochures is Losing You Clients
Did that headline make you stop and think? Are you wondering, right now, what on earth I mean? If so, good! Let me explain. In this digitally enabled world, we usually meet people in a ‘not in person’ way, long before we ever see them face to face. We meet them first by them coming […]
5 Ways to Improve Your Writing
These days, you can’t do anything in business without doing some writing. Even if it’s only creating invoices and quotes, we all still need to write. And for most of us, it’s a lot more than that – we write emails, website content, blog posts, FAQs, procedures and process instructions, Facebook posts, twitter quotes and […]
Why YOU Should Write a Book
Have you ever looked at a promotion for an author’s new book, and thought ‘I wish I could do that’? When you see a business person who has a published book, does it give you more confidence in dealing with them? More confidence that they really know what they are talking about? It’s highly likely […]
5 Steps to Writing Your First Fiction Book Fast
So – you’ve decided that you want to write fiction, you sit down at the computer, all ready to start…. And…… you realize that you don’t know how to. You write a bit, but all of those amazing story ideas that you had, yesterday, as you were driving home in the traffic, they all […]
Sales Theory for Authors
Authors like writing (that’s a given). Most authors don’t like marketing (almost a given!). But, sigh…. , we have to do marketing if we want our books to be a success. So how do we know what marketing to do, what words to use, when to use them, where to market in what way? Most […]
How to Write Your Nonfiction Book Fast
So, you’ve decided that you want to write a book. Upon considering what topic you might choose, you’ve decided to write a non-fiction book, based on what you know best – the area that you work in, or that your business is in. That’s all good, now, how do you go about writing it? Most […]